December 7, 2011


We are not sure that there is anyone who works harder than core SFM member Janna Hurtzig of famed indie brand, Astrosatchel. On every street corner one can literally see an Astrosatchel bag slung across some hip Vancouverite's swaggering body. They are the perfect coastal bag that is both fashionable and functional keeping your goods dry while keeping you looking darn good! We are looking forward to seeing new styles from Janna at this years show.

Janna started her Astrosatchel line in 1998, and 13 years later is still true to it's handmade ethos. In 2005, production moved from back bedroom to an airy, bright studio in Vancouver's Railtown neighbourhood where it remains today.

Inspired by nature, the Astrosatchel label combines Scandinavian design, Asian pop culture influences and a Canadian cottage feel, to give even the smallest of items a distinct look. Products include purses and tote bags, wallets, diaper bags made from vegan friendly Naugahyde vinyl. The Astrosatchel aesthetic is clean lined, yet detailed, allowing complex themes to be expressed in simplified manner. Bold and bright colour combinations add a striking layer to the story. Recent additions to the line include a new colour based series of back-to-basic, retro shaped purses and small housewares line featuring kitchen textiles.

2011 sees the launch of winterluxe, a winter collection made entirely from 100% recycled cashmere, including scarves, cowls, mittens and arm warmers. Off cuts are used to create shag cushions and luxurious shag rugs, keeping with the warm and cosy feel.

No comments:

Post a Comment