November 30, 2010

Astrosatchel aka Janna Hurtzig

An original member of the Shiny Fuzzy Muddy Collective, Janna is an inspiring and prolific designer and maker. Her collection is a local cultural phenomenon - you can spot and Astrosatchel bag on almost every inner city block if you are looking for them! Go ahead - try it next time you are walking about and taking in the fantastic visual culture of Vancouver!

Born in Ontario, Janna Hurtzig moved to the West Coast in 1994. Completely self taught, she has been handcrafting her creations since 1998. In 2005, production moved from home to a large, cozy studio in Vancouver's Downtown Eastside, where it remains today.

Inspired by nature, the Astrosatchel label combines Scandinavian design, Asian pop culture influences and a Canadian cottage feel, to give even the smallest of items a distinct look. Products include purses and tote bags, wallets, diaper bags made from vegan friendly Naugahyde vinyl as well as one of a kind pieces made from recycled textiles. A winter collection including toques and scarves made using recycled cashmere is an annual favorite.

The Astrosatchel aesthetic is clean lined, yet detailed, allowing complex themes to be expressed in simplified manner. Bold and bright colour combinations add a striking layer to the story. Recent additions to the line include a new colour based series of back-to-basic, retro shaped purses and small housewares line featuring kitchen textiles.

Sold in independent boutiques across Canada and the United States, Astrosatchel products have appeared on Much Music, and MTV Canada, and in numerous magazines including Vancouver Fashion and Flare.

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